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Recruiting Marketing

Recruiting Marketing is not new to the SuccessFactors ecosystem. However, it is feature that is neglected – or perhaps not even discovered, by many customers.

The module RKM

Recruiting Marketing (RMK) is SAP a SuccessFactors module that allows customers to engage and find the best talent in the marketplace with one platform. It is a highly useful supporting module that, along with SAP SuccessFactors Recruiting Management (RCM), allows sourcing, candidate engagement and candidate management to happen in one platform.

Candidates look for simple processes

RMK offers an enhanced careers website, strong mobile technology, multi-channel job postings and social networks integrations. RMK applies marketing best practices and leverages a multi-channel marketing approach to your recruiting efforts. In the digital age, it is difficult enough to attract top talent using just your applicant tracking system. Candidates look for simple processes to submit their profiles conveniently and with just a few clicks. They avoid lengthy applications processes, and chances are high that they opt out of applying if you’ve made it too difficult for them to submit an application.

Here are some ways RMK can help you maximise your reach:

  • Career Site: Get full control over your career site including branding and visuals.

  • Social Networking: Integrate with social media sites and provide mobile functionality, making it easier for your candidates to apply for positions with their smartphones or tablets, from anywhere.

  • Seamless Integration: Automatically takes your job postings from RCM and makes them searchable by search engines. As soon as a job is posted in RCM, it is available in RMK for you to market.

  • Creating a Talent Community: Captures candidate information and adds them to your talent community. Candidates can be notified of future jobs related to their skills and experience.

  • Get Found on search machines: With Google Maps search functionality, candidates can find jobs in the area where they would like to move or jobs near their current location.

Career Site Builder

One of the most exciting features of RMK is the Career Site Builder tool, where you can easily create your own branded career site and integrate it with your corporate website, using a responsive design solution.

Advanced Analytics

Recruiting Marketing also has Advanced Analytics which combines data from RCM and RMK and provides details of your candidate’s first visit through their eventual hire. It will give insight on candidate quality, quantity, cost per hire, time to fill and source behaviour so you can determine where your recruiting efforts are working (or not) and how to adjust your strategy.

How to get started?

GP Strategies SuccessFactors EMEA Practice has completed more than 650 SAP SuccessFactors projects in more than 80 countries worldwide during the last 15 years. We are covering all major industries and we provide continued operational support and maintenance for more than 75 companies. We are a SAP Gold partner, and we have been awarded SAP Recognized Expertise in all SAP SuccessFactors areas. Together with our customers we have won 13 Quality Awards in four years. Contact us for expert guidance on Recruitment Marketing.